90% of approaches focus on *either* Project, Process, OR Product Management.

To oversimplify: 

Project management gets a company from point A to point B as efficiently as possible.

Agile Product management values fast delivery and feedback.

Process management improves the efficiency of your business.

If you're focusing on one over the other two, you're not making as much progress as you should.

99.9% of approaches treat finance as a separate activity

Ever bring in a consulting company, get halfway through a project or product implementation and realize you're spending money on something unrelated to the business case and success on the key goals aren't yet assured?​ Or the cost of a feature far outweighs the business value? 

Companies treat Agile as a panacea.

Of course Agile is a better delivery method than waterfall. But transitioning from one to the other isn't easy, there are going to be issues along the way. And your organization may need a hybrid approach due to its culture, organizational structure, level of regulation

 

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We've coached multiple companies and have written suggestions on "Overcoming the Difficulties of Integrating Project and Agile Product Management". This is a generic framework that will need to be modified to your culture, organizational structure, or industry.